JOEFRESH
Audience: University and college freshmen
Insight: A lot of young people feel lost during their first year in college. They do not know where to get worthwhile advice; they can feel lonely, depressed and do not know how to make new friends.
Strategy: Joe Coffee created an app that allows freshmen to meet other freshmen, read advice from recent graduates across the country, ask questions in chat regarding anything (where to buy books cheaper, where to eat, and places to go), make a profile and make new friends.
How Does It Work?
AR GAME
While using a map inside the app, you can collect virtual coffee cups on the way to the coffeeshop. Later on you will be able too redeem gathered amount go virtual coffees to a real cup of coffee.