Social Issue: Beauty Standards.
Insight: A striking 78% of women don’t feel completely confident in their own skin. A lot of brands advertise models that do not look like average woman, also the filters available to users and invisible to viewers are creating an unrealistic portrait of what people look like. These factors could be contributing to a mental health crisis.
Solution: For the mental health day LUSH creates a women-centric campaign that speaks directly to those women who are insecure about their skin.
LUSH creates Artivive experience that helps you to discover different sorts of graphic overlays that are located on the posters. All you have to do is just to hover your camera over the poster.
#unfilteryourbeauty is a movement on social medias where judgment has no place. Women can share their stories with others along with pictures and hashtag #unfiltered, which helps to spread the awareness about the real skin around the world.
