Recovery Run Club – Campaign System
Role: Lead Art Direction & Visual Design
Recovery Run Club is a wellness app from Clean Cause that helps individuals in recovery channel their progress through movement: tracking not just days sober, but miles run. I led the creative development of the app’s launch, building a campaign system that extended the Clean Cause brand into a new space with digital, physical, and social assets that inspire community and celebrate milestones.
Promo Video
We launched Recovery Run Club with a short film that captured the emotional and motivational core of the app-rallying users around the message “Track your recovery in miles, not just days.”
App & Website
A digital ecosystem designed to meet users where they are: the app tracks runs, milestones, and achievements, while the website introduces the brand story and connects users to download and join the club.
Gift Box & Print Collateral
To welcome new members, we designed a kit that included a foldable poster, branded shoelaces, a welcome card, and stickers — tangible motivators that extend the brand beyond the screen.
Social Media
An evergreen social campaign carried the brand into Instagram, introducing the community and highlighting milestones. Carousels and stories invited people to join the movement while keeping engagement consistent over time.
