Six Flags

Audience:  Young working adults/Families 

Insight:  During colder seasons (mid Fall/Winter/early Spring)  there is  nothing that attracts young adults and families to visit Six Flags. It is cold and not as exciting to visit the park as during Summer times.  

Strategy:  Attract young working adults/families to go to the park by bringing more options than just roller coasters. Make everyone feel warmer during cold seasons, relaxed and full with a more healthy menu. That can be promoted on social medias with appealing animations

Idea: Bring Heaters to the Park, blankets, bigger selection of the food (non fast food), alcohol, seasonal decorations, live music.